Logitec Inc., a member of the CAMCOM Group that addresses social issues related to “work” through its business activities (head office: Minato-ku, Tokyo; Representative Director: Masaomi Kawamura; hereinafter “Logitec”), has completely revamped its logistics web media platform “LogiPalette Journal” in response to growing traffic.

Positioning the site as a medium that delivers real, on-the-ground insights from logistics operations, Logitec aims to provide even more practical knowledge through a wide range of content—from corporate case studies and expert interviews to terminology explainers.

LogiPalette Journal

https://logipalette.jp/journal/

■ About LogiPalette Journal

The media also embodies the concept of the “co-creation network” that underpins “LogiPalette,” Logitec’s comprehensive logistics matching platform. This concept is about sharing and connecting resources—such as facilities and personnel—held by different logistics-related companies across organizational boundaries, so that businesses in need can access “exactly what they need, when they need it.”

At LogiPalette Journal, we regard information held by each company as one of the industry’s key resources. By connecting and organizing insights that tend to be scattered, we aim to become a “practically useful media” outlet that contributes to solving problems in logistics operations.

■ Content Lineup

Industry News

Field Reports from Logistics Sites

Interview Series with Diverse Logistics Companies and Experts, Conducted by Logitec President Masaomi Kawamura

Event Reports
Reports from major logistics exhibitions, forums, and other industry events

10-Minute Easy Explanations
Clear explainers ranging from basic terminology to the latest industry topics and specialized knowledge

■ Key Renewal Updates

Reorganized navigation by business category and type of challenge

Strengthened internal links through related articles and theme-based browsing paths

Redesigned site hierarchy and UI so first-time visitors can understand the structure intuitively

Enhanced editorial lineup, including dialogues, contributed articles, and event reports

Optimized balance between volume and depth/coverage as we expand the overall output of articles

■ Purpose of the Renewal

In the logistics sector, challenges such as compliance with new regulations, securing talent, the “individualization” of operations, and delays in digital transformation are interlinked in complex ways. As a result, the need for practical, actionable information on the front lines is growing rapidly.

However, until now, many users have struggled to reach the information they really need, or found that available information was not organized in a way that could be directly applied in daily operations. In some cases, this has hindered decision-making and action by on-site staff.

This renewal goes beyond simply updating the site’s appearance and structure. Its core objective is to redesign the media so that “the right information reaches the right people, in the right form.” By reworking navigation and information architecture and systematizing our content, we aim to deliver information that directly supports decision-making and operational improvement in real logistics settings.

■ Future Outlook

Going forward, we will further strengthen our responsiveness to regulatory changes and industry trends, while expanding feature content that reflects diverse perspectives—from on-site practitioners and subject-matter experts to senior management.

We will also deepen our integration with “LogiPalette Channel,” our YouTube-based media, and deliver “insights and know-how that can be put to use at the worksite as soon as tomorrow” through a combination of text and video content, from multiple angles and formats.